Port Aventura World

The development of Port Aventura World’s new website is the result of our close-knit collaboration with McCann Worldgroup Barcelona.

Project overview

Port Aventura is the most concurred amusement park in Spain, and it’s among the top ten in the continent. The complex consists of two themed parks (PortAventura and Ferrari Land), an aquatic park (PortAventura Caribe Aquatic Park), a golf course (Mediterranea Beach&Golf), five 4-star themed hotels and a 5-star one. In April 2017, a new expansion was inaugurated, Ferrari Land, the only Ferrari-themed park in Europe and the second in the world.

portaventuraworld.com, apart from being the main digital window into the amusement park, has become an even more relevant selling channel for the organisation.

Our collaboration with McCann is strictly focused on two main aims: Performance and Conversion. These are the principles that underpin Port Aventura World’s project

The Challenge

We were commissioned to renew the webpage’s frontend from scratch with the objective to achieve the highest website performance, in order to enhance the user experience and increase the sales figures through this channel.

The layout and content were provided by McCann, being in charge of the architecture and technological development of the project.

This project wasn’t a minor challenge for the team: first of all, we needed to change the technological stack, keeping all the previously achieved SEO and, at the same time, to develop the whole project in the minimum time possible, among other issues.

Features & Technology

What started being mainly a performance-based project, turned into a deployment of a Progressive Web Application (PWA), which not only has improved the performance of the previous site, but has also allowed sales to peak via this channel.

Used technologies

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Complex and technologically challenging projects require a team of highly trained and committed people with a vision of the impact of their work on the clients' businesses. The integration of teams has allowed us to develop a successful reference project within the category. Their human quality, capacity of analysis, technological proposal and development is excellent. Great team for any project!
Alex Bartumeus
CDO McCann Erickson

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